XTND - Designing a website for smart electric board release.

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Creating a website for mobility startup with a focus on their main product - electric skateboard. The goal was to find the best way how to communicate the product to potential customers to get the highest possible conversion rate on purchases. After releasing this MVP, we got a lot of great insights out of user testings and analytics and continued iterating on it.

My role:

— Visual Design

— User Experience

— User Research

— Market Research

— Analysis of User Testings

— Moving from Sketch to Figma

— Communication with Stakeholders

— Communication with Developers

Team:

Me — Product Designer

Jan Blunar — Product Designer

Marian Galba — Renders

Dominika Dovcik — Copywriter

Marek Pohlodek — User Testing/Management

Ondrej Barta — Developer

Timeframe:

2 months to release the first version of MVP.

Start of the project — 05/2020

Learnings:

— Talk to users as much as possible even during the design process itself - don't wait for the main release.

— Always try to create a hierarchy between things you communicate to potential customers (first focus on things that matter to the users the most, and that will convince them to buy the product). It is not good to create just a list of all the features.

— Look at data and look for the main drop-offs in flows of the users, try to find the reasons behind it (recordings, talking to customers) and iterate on these parts to imporve conversions.

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Next Steps:

— A/B Testing of email pop-ups

— A/B Testing of different variants of Product Page (just subscription) (just one-time payment)

— Checkout optimization

— Development of Blog

— Custom Cursor implementation

— More User Testing

— About Us Page Improvement

Thank you for reading and going through the showcase! If you have any feedback, I'd definitely love to hear it!